Post by account_disabled on Mar 6, 2024 6:24:30 GMT
The horizontal line describes the ideal journey of a customer, from when he comes into contact with a brand (it can be the brand of a product, a shop, a service seller) up to the purchase decision. The scheme clearly simplifies a very complex dynamic: there is not a single path which, starting from the condition in which the potential customer does not yet know the brand (anonymity), leads to the sale . The path is dotted with actions - and the use of appropriate channels - each aimed at stimulating the transition to an increasingly intense degree of rapprochement: obtaining visibility, establishing a relationship of trust and cultivating the relationship, the intermediate steps that precede the finish line the final.
Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 When we analyze together the various phases of the strategy - the customer journey , as it is defined - what will be evident to you is the key role of content. Valuable content, lifeblood for strategy With money you can buy visibility on the web, invest in activities Hong Kong Telegram Number Data with which to appear in Google search results or in the feed of a social network, but you cannot buy the reactions of a potential customer : he will interact with your message only if he will see a value, an advantage for himself. By interaction I mean a click on the link that takes him to read a post on your blog, sign up to your mailing list or make a purchase.
It is human nature to aspire to what satisfies our needs and this is why, when faced with any information, our brain asks itself: “Why should I care? What need, desire, interest of mine will be satisfied by dedicating time to this content?” . For content to stimulate a reaction it must constitute a value, represent something satisfying for our interlocutor: the solution to a problem, an emotional experience, information of interest . It is a question of substance, but also of form that enhances the substance. In the case of an article for a blog or a post for a social network for example, when I talk about form I am referring to the choice of words and images, the visual organization of the elements and everything that, at a glance, can convey - anticipate, I should say – the value of the experience the reader will have when they pay attention.
Storytelling Festival 2024 The sixth edition of the most important storytelling event in Italy is coming. 150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 When we analyze together the various phases of the strategy - the customer journey , as it is defined - what will be evident to you is the key role of content. Valuable content, lifeblood for strategy With money you can buy visibility on the web, invest in activities Hong Kong Telegram Number Data with which to appear in Google search results or in the feed of a social network, but you cannot buy the reactions of a potential customer : he will interact with your message only if he will see a value, an advantage for himself. By interaction I mean a click on the link that takes him to read a post on your blog, sign up to your mailing list or make a purchase.
It is human nature to aspire to what satisfies our needs and this is why, when faced with any information, our brain asks itself: “Why should I care? What need, desire, interest of mine will be satisfied by dedicating time to this content?” . For content to stimulate a reaction it must constitute a value, represent something satisfying for our interlocutor: the solution to a problem, an emotional experience, information of interest . It is a question of substance, but also of form that enhances the substance. In the case of an article for a blog or a post for a social network for example, when I talk about form I am referring to the choice of words and images, the visual organization of the elements and everything that, at a glance, can convey - anticipate, I should say – the value of the experience the reader will have when they pay attention.