Post by ivykhan885 on Mar 7, 2024 8:58:10 GMT
SMS Marketing: a complete guide to segmentation The smartphone has now entered our lives in an invasive and constant way, and it is the first tool we rely on to navigate online. Between Wi-Fi, hotspots and internet connection fees, this device is always within reach. Audience segmentation in direct marketing is essential, read all the details! With Ediscom your campaigns will be able to immediately intercept targeted users , discover the potential of our SMS Marketing strategies! For info click here ! SMS Marketing segmentation guide Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION SMS Marketing: a countertrend Every time we perform an action on our mobile phone, be it unlocking the screen, making a "tap", writing a message, we perform what in jargon is known as a " tap ". An American company, DScout , in 2016 tried, through an experiment, to calculate the average number of these "touches" performed daily by a sample of volunteer users. The result? On average, each smartphone owner makes 2617 "touches" per day, with a small percentage of users (less than 10%) managing to double this figure. In this context we intend to introduce you to the little miracle of SMS Marketing : every day, wandering around social networks, messaging
platforms and browsers, we are addicted to the continuous incoming stimuli, almost no longer paying attention to them. The SMS, this type of communication widely used in the past, before cell phones became smartphones, represents the only type of notification that the user still looks at carefully. After years spent in the background, SMS has returned to the fore in the marketing field, precisely because of its ability to stand out from the background noise. Although what has been said is absolutely true, to make the most of the potential offered you must be aware that the opening of th Australia Telegram Number Data message (equal to approximately 98%) is only the first step. The content inside is as important as the means by which it is sent, and a generalized text message sent without a precise target will have the same effect as an email in the trash: null. If creativity reigns supreme on the content, on the last point it is possible to proceed through a very specific method: segmentation . SMS and segmentation: one message at a time We are all familiar with the stereotype of the standard promotional SMS, generalized, often completely in capital letters and completely outside our interests. Whoever sent that message wasted their resources, acting in one of the following two ways: by creating an SMS campaign without seg
mentation, or by making a mistake in optimizing the communication for the target, previously segmented in its database. Before sending, as we have just written, segmentation must take place. This preliminary phase is very important to collect all possible information on the recipients of the text messages in a database, so as to be able to exploit them in the construction of the personalized message. It is possible to trace many variables for the construction of a profile, but they can mainly be divided into two categories: - Unique data: the results of these collections provide feedback whose interpretation is not necessary. Obviously these will have to be collected and evaluated as a whole for the final part of the segmentation, but taken individually they show their value in their entirety. Some examples? Age, gender, geolocation and device used. - Interpretable data: this second category, despite being based on objective data, draws its value from the interpretation of the latter. The customer's purchase history, average spend and purchase frequency, when taken individually, are simply numbers and lists. The intersection of these data, the analysis and the construction of models, however, allows us to identify in broad terms what the subject's choices and her lifestyle are. The human component in this step is still important, because its ability to contextualize data and assign it a suitable value has not yet been surpassed. A communication channel with high potential When referring to sending mass SMS, it is natural to immediately think of a promotional campaign . What is described in the previous paragraphs is certainly useful in this sens
platforms and browsers, we are addicted to the continuous incoming stimuli, almost no longer paying attention to them. The SMS, this type of communication widely used in the past, before cell phones became smartphones, represents the only type of notification that the user still looks at carefully. After years spent in the background, SMS has returned to the fore in the marketing field, precisely because of its ability to stand out from the background noise. Although what has been said is absolutely true, to make the most of the potential offered you must be aware that the opening of th Australia Telegram Number Data message (equal to approximately 98%) is only the first step. The content inside is as important as the means by which it is sent, and a generalized text message sent without a precise target will have the same effect as an email in the trash: null. If creativity reigns supreme on the content, on the last point it is possible to proceed through a very specific method: segmentation . SMS and segmentation: one message at a time We are all familiar with the stereotype of the standard promotional SMS, generalized, often completely in capital letters and completely outside our interests. Whoever sent that message wasted their resources, acting in one of the following two ways: by creating an SMS campaign without seg
mentation, or by making a mistake in optimizing the communication for the target, previously segmented in its database. Before sending, as we have just written, segmentation must take place. This preliminary phase is very important to collect all possible information on the recipients of the text messages in a database, so as to be able to exploit them in the construction of the personalized message. It is possible to trace many variables for the construction of a profile, but they can mainly be divided into two categories: - Unique data: the results of these collections provide feedback whose interpretation is not necessary. Obviously these will have to be collected and evaluated as a whole for the final part of the segmentation, but taken individually they show their value in their entirety. Some examples? Age, gender, geolocation and device used. - Interpretable data: this second category, despite being based on objective data, draws its value from the interpretation of the latter. The customer's purchase history, average spend and purchase frequency, when taken individually, are simply numbers and lists. The intersection of these data, the analysis and the construction of models, however, allows us to identify in broad terms what the subject's choices and her lifestyle are. The human component in this step is still important, because its ability to contextualize data and assign it a suitable value has not yet been surpassed. A communication channel with high potential When referring to sending mass SMS, it is natural to immediately think of a promotional campaign . What is described in the previous paragraphs is certainly useful in this sens