Post by kmstfatema on Mar 9, 2024 3:50:03 GMT
Among the various elements that make up a high-performance marketing campaign we find landing pages. These, which can be translated into Italian as " landing pages ", have a very specific role within the customer funnel: informing, without boring, and convincing the user to take an action. When we talk about email marketing landing pages, what are we referring to? Certainly, to those contents generally reached through the click on a button containing a call to action, present in a promotional DEM. In today's article we will see what their characteristics are , how to best use them and the different applications in performance marketing! Email marketing landing page: the customer funnel explained When starting an acquisition campaign through Direct Email Marketing, regardless of the objectives (whether it is lead generation, lead nurturing or drive to store), the essential element is the aforementioned call to action, the "call to action.
Through this invitation, in fact, the user is encouraged to Germany Telegram Number Data take the desired action , whether through downloading a lead magnet, obtaining a discount code or inviting them to an exclusive event. However, what role does the email marketing landing page have in all of this? This page is of fundamental importance, because it allows the company to make its proposal better known, both through textual and graphic content. It is precisely in this step that the conversion from user to lead occurs , where in the majority of cases the data to be included in your database is provided, or where the user receives more information about a brand, a product or certain services. To create an efficient customer funnel , therefore, you will have to start with the email first, then move on to the DEM landing page and, once the objectives have been achieved, to a dedicated thank you page.
There are a series of useful guidelines for creating a landing page capable of guaranteeing a satisfactory conversion rate, let's see them together! How to build high-performance email marketing landing pages? We have already talked about landing pages more broadly in another of our blog articles, which can be visited by clicking here . In the specific case of a landing page within a DEM campaign it will be possible to maintain graphic consistency in both steps of the funnel (unlike an SMS where the first step is exclusively textual).
Through this invitation, in fact, the user is encouraged to Germany Telegram Number Data take the desired action , whether through downloading a lead magnet, obtaining a discount code or inviting them to an exclusive event. However, what role does the email marketing landing page have in all of this? This page is of fundamental importance, because it allows the company to make its proposal better known, both through textual and graphic content. It is precisely in this step that the conversion from user to lead occurs , where in the majority of cases the data to be included in your database is provided, or where the user receives more information about a brand, a product or certain services. To create an efficient customer funnel , therefore, you will have to start with the email first, then move on to the DEM landing page and, once the objectives have been achieved, to a dedicated thank you page.
There are a series of useful guidelines for creating a landing page capable of guaranteeing a satisfactory conversion rate, let's see them together! How to build high-performance email marketing landing pages? We have already talked about landing pages more broadly in another of our blog articles, which can be visited by clicking here . In the specific case of a landing page within a DEM campaign it will be possible to maintain graphic consistency in both steps of the funnel (unlike an SMS where the first step is exclusively textual).