Post by account_disabled on Mar 9, 2024 8:12:52 GMT
74% of users rely on social networks to find out about the products and services offered by brands. Especially on Instagram the engagement rate is very high and stories in particular are used by retail brands to advertise their products, often resorting to the support of influencers and micro influencers. The ability to promptly reach segmented targets is one of the fundamental aspects of social commerce. Social commerce actually allows you to shorten the potential customer's purchasing journey by putting them directly in contact with the brand and allowing them to finalize the purchase without leaving the app or landing on the eCommerce site in just a few clicks.
At the forefront, among the most used platforms for social commerce, we find Facebook, Instagram Germany Phone Number and Twitter. The pandemic has accelerated the phenomenon of online shopping, but what are the main trends to keep an eye on in 2022 regarding the evolution of social commerce? In this article we will discuss the topic of "social commerce" by delving into some key points: The development of the phenomenon in the current year and in those to come The importance and advantages of its inclusion within the marketing strategy How to use it to intercept the target audience and push them to action In detail we will talk about: The main social commerce trends in 2022 Online commerce for the new generations Mobile commerce Live streaming sales Augmented reality Non-fungible tokens (NFTs) Social commerce on TikTok Combination of eCommerce and social commerce Social commerce and influencer marketing Social commerce with Adv Media Lab Statistics and tactics Social commerce 2022 Global marketing trends 2022 A collection of carefully selected insights to guide you through the latest trends and strategies.
CONSULT THE DEDICATED SECTION The main social commerce trends in 2022 The health crisis and the impossibility of physically going to stores have pushed even the most reticent to approach online commerce and a growing number of companies are choosing digital channels to improve their performance. In such a fluid context, social commerce, and the trends that characterize it, are gaining relevance. Let's try to delve deeper. Online commerce for the new generations From the Shopify research, "Future Commerce", it emerges that already in 2020, users between 18 and 35 years old were driving online purchases in Italy (74% of total buyers) and it is possible that this trend will become prevalent in the years to come come, as the purchasing power of the younger generations increases. Mobile commerce The number of sales made from mobile devices is expected to double by 2025 .
At the forefront, among the most used platforms for social commerce, we find Facebook, Instagram Germany Phone Number and Twitter. The pandemic has accelerated the phenomenon of online shopping, but what are the main trends to keep an eye on in 2022 regarding the evolution of social commerce? In this article we will discuss the topic of "social commerce" by delving into some key points: The development of the phenomenon in the current year and in those to come The importance and advantages of its inclusion within the marketing strategy How to use it to intercept the target audience and push them to action In detail we will talk about: The main social commerce trends in 2022 Online commerce for the new generations Mobile commerce Live streaming sales Augmented reality Non-fungible tokens (NFTs) Social commerce on TikTok Combination of eCommerce and social commerce Social commerce and influencer marketing Social commerce with Adv Media Lab Statistics and tactics Social commerce 2022 Global marketing trends 2022 A collection of carefully selected insights to guide you through the latest trends and strategies.
CONSULT THE DEDICATED SECTION The main social commerce trends in 2022 The health crisis and the impossibility of physically going to stores have pushed even the most reticent to approach online commerce and a growing number of companies are choosing digital channels to improve their performance. In such a fluid context, social commerce, and the trends that characterize it, are gaining relevance. Let's try to delve deeper. Online commerce for the new generations From the Shopify research, "Future Commerce", it emerges that already in 2020, users between 18 and 35 years old were driving online purchases in Italy (74% of total buyers) and it is possible that this trend will become prevalent in the years to come come, as the purchasing power of the younger generations increases. Mobile commerce The number of sales made from mobile devices is expected to double by 2025 .