Post by account_disabled on Dec 10, 2023 6:57:05 GMT
I have already talked, in my course on online writing , about the techniques to adopt when writing for the web. If on the one hand online writing is an activity for everyone and anyone has the right to write what they want, however the language adopted, the style, certain measures make our posts more easily readable both by readers and by search engines. research. How to write for the web? Which language to adopt? In this article, which was requested from me by Cristiana Tumedei of QuiCopy , I clarify online writing and how the writer should behave.
A question of objectives Before asking yourself how to write for the web , you need to ask yourself another question: what are our goals? If we simply want to write to vent, we don't need to learn anything. We can start a blog in 5 minutes and start writing and publishing. If we are professionals, if we have a company, if we are also enthusiasts who intend to Phone Number Data get noticed, then the matter changes. Then we need to be read and found by readers. There is no language for the web In reality there is no language suitable for the web, because the word web is reductive. It's like saying that there is a language suitable for reality. Does not exist. The language to adopt depends on the microreality in which we operate. The web is a macro-reality : it includes many small realities within it. We will never talk to a client we have just met as we would to our closest friend.
Why? Because we are adapting the language to the reality we face. Adapt the writing to the objective It is therefore this: an adaptation of our language to the environment in which we live and work at a specific moment. If you think about it, you don't always speak the same way throughout your day. Why do it on the web? So consider your goals before deciding which language to have. If you only need your blog to let off steam and it doesn't want to have any other purpose, much less commercial/professional, then write as you want, even with strong language, it doesn't matter. This is not your purpose: you don't care if few people read you. You're fine with that. But if you have a professional blog, if you have a corporate blog, then you have to write to make yourself understood, found, read, appreciated. You have to emerge. And you don't emerge without skills in writing and web dynamics.
A question of objectives Before asking yourself how to write for the web , you need to ask yourself another question: what are our goals? If we simply want to write to vent, we don't need to learn anything. We can start a blog in 5 minutes and start writing and publishing. If we are professionals, if we have a company, if we are also enthusiasts who intend to Phone Number Data get noticed, then the matter changes. Then we need to be read and found by readers. There is no language for the web In reality there is no language suitable for the web, because the word web is reductive. It's like saying that there is a language suitable for reality. Does not exist. The language to adopt depends on the microreality in which we operate. The web is a macro-reality : it includes many small realities within it. We will never talk to a client we have just met as we would to our closest friend.
Why? Because we are adapting the language to the reality we face. Adapt the writing to the objective It is therefore this: an adaptation of our language to the environment in which we live and work at a specific moment. If you think about it, you don't always speak the same way throughout your day. Why do it on the web? So consider your goals before deciding which language to have. If you only need your blog to let off steam and it doesn't want to have any other purpose, much less commercial/professional, then write as you want, even with strong language, it doesn't matter. This is not your purpose: you don't care if few people read you. You're fine with that. But if you have a professional blog, if you have a corporate blog, then you have to write to make yourself understood, found, read, appreciated. You have to emerge. And you don't emerge without skills in writing and web dynamics.