Post by account_disabled on Dec 24, 2023 10:31:03 GMT
In my approach to LinkedIn, I start from a fairly simple principle: a profile must be seen. LinkedIn is not a recommendation network. LinkedIn is a gigantic database of 467 million profiles. You access these profiles via a search engine (simple search or advanced search) in which you enter keywords corresponding to the skills you are looking for. Whether we want to recruit, be recruited, find funding, find prospects, sell, communicate… the basis is that our profile is seen. If it is not seen, it is of little use. And if it’s not to be seen, why go to LinkedIn? To have an interview with a recruiter, for a prospect to contact us... this person must first be able to see our profile.
A profile is not a CV. Of course, you can send a link to your profile to a prospect or a recruiter, but this Email Data requires an active approach that few people will take. The vast majority of people I meet want their profile to help them achieve their goals because it will have been found and because it will have appeared in the first pages of search results. It is because it has arrived on our profile that a prospect can contact us. It is because he found us through a search that a hunter can approach us. It is because he has seen us that a candidate may be led to apply. I explained it in a previous article, the business approaches on LinkedIn are: Be Found / Be Seen / Be In Touch .
I will only discuss the first lever here: Be Found. This is the question that comes up during all my training: how can I get my profile seen? how to be in the first results. It's simple. We have 2 levers on which we can act. The first is the essential element, more important than all the rest and can be enough. I created profiles that only played on this one lever and that were contacted by 3 hunters in the hours following their posting online. This first lever is content. I know that some recommend, particularly to candidates, to use as little as possible. They recommend a “teasing” approach.
A profile is not a CV. Of course, you can send a link to your profile to a prospect or a recruiter, but this Email Data requires an active approach that few people will take. The vast majority of people I meet want their profile to help them achieve their goals because it will have been found and because it will have appeared in the first pages of search results. It is because it has arrived on our profile that a prospect can contact us. It is because he found us through a search that a hunter can approach us. It is because he has seen us that a candidate may be led to apply. I explained it in a previous article, the business approaches on LinkedIn are: Be Found / Be Seen / Be In Touch .
I will only discuss the first lever here: Be Found. This is the question that comes up during all my training: how can I get my profile seen? how to be in the first results. It's simple. We have 2 levers on which we can act. The first is the essential element, more important than all the rest and can be enough. I created profiles that only played on this one lever and that were contacted by 3 hunters in the hours following their posting online. This first lever is content. I know that some recommend, particularly to candidates, to use as little as possible. They recommend a “teasing” approach.