Post by account_disabled on Dec 28, 2023 4:42:56 GMT
Yesterday the sporting and advertising spectacle of the year took place: the Super Bowl . For decades, big brands known throughout the globe have taken advantage of this meeting to show off their creativity and impact the millions of viewers who follow the event with disruptive advertising . Although over the years the Super Bowl has hosted advertising campaigns that have become iconic ads praised by viewers and the industry itself, there are also harsh criticisms of the spots that have been seen in recent times. It is one of the "big days" of advertising, as recalled by Bob Hoffman, author of the always critical blog The Ad Contrarian and who this year has not been very enthusiastic about the advertising aspect of the Super Bowl.
According to the expert, in recent years the Big Game advertisements "are no more appetizing than the typical football Sunday." The creativity that stands out in this sporting event, he details, comes from production Phone Number List companies and not advertising agencies . Likewise, they often contain jokes that Hoffman does not understand or is simply not interested in. «It is much easier to find a celebrity than an idea» Before seeing what the 2021 Super Bowl had in store at an advertising level, the author of The Ad Contrarian offered his expectations for this edition (and they become clear warnings for advertising professionals). Firstly, Hoffman points out the number of unconvincing spots with celebrities that advertisers launch, since "it is much easier to find a celebrity than an idea." Likewise, he predicted fewer explosions, shootings and aliens .
With the movie industry dying, they may give us a break from the annual carnival of violence," he said. On the other hand, and taking into account social distancing due to COVID-19, he pointed to "fewer paid hysterical puppets" surrounding the stage and pretending to be fans during the halftime show , of which he is also critical. Finally, he included some "very serious" tributes to certain "usual suspects" and "less politics and more nonsense." Hoffman launched his criticism, but were his predictions fulfilled? In this link you can review the teasers and spots that well-known brands launched during the 2021 Super Bowl. Many others, such as Budweiser or Kia, decided this year to give up their advertisement in this competition to allocate their advertising budget to other causes .
According to the expert, in recent years the Big Game advertisements "are no more appetizing than the typical football Sunday." The creativity that stands out in this sporting event, he details, comes from production Phone Number List companies and not advertising agencies . Likewise, they often contain jokes that Hoffman does not understand or is simply not interested in. «It is much easier to find a celebrity than an idea» Before seeing what the 2021 Super Bowl had in store at an advertising level, the author of The Ad Contrarian offered his expectations for this edition (and they become clear warnings for advertising professionals). Firstly, Hoffman points out the number of unconvincing spots with celebrities that advertisers launch, since "it is much easier to find a celebrity than an idea." Likewise, he predicted fewer explosions, shootings and aliens .
With the movie industry dying, they may give us a break from the annual carnival of violence," he said. On the other hand, and taking into account social distancing due to COVID-19, he pointed to "fewer paid hysterical puppets" surrounding the stage and pretending to be fans during the halftime show , of which he is also critical. Finally, he included some "very serious" tributes to certain "usual suspects" and "less politics and more nonsense." Hoffman launched his criticism, but were his predictions fulfilled? In this link you can review the teasers and spots that well-known brands launched during the 2021 Super Bowl. Many others, such as Budweiser or Kia, decided this year to give up their advertisement in this competition to allocate their advertising budget to other causes .